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Can Typeform Field Data Be Added To Meta Pixel Events as user Parameters?

  • 2 November 2022
  • 1 reply
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Is it possible to take the data that users input into our Typeform form and add them to Meta Pixel/Conversion API as parameters?

We’d like to add PII like First Name, Last Name, Email, etc. as parameters to our Pixel events to improve match rates on high value actions, like completing a Typeform.  I know we can track the start and completion of a form with the standard Pixel events with the integration.  But we’re also trying to determine if we can also add the information the users are submitting submit in the form as parameters,

Thanks!

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Best answer by Liz 2 November 2022, 22:56

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Hi @skysill Happy Wednesday! I hope you’re having a great week so far. I’m afraid it’s not possible to add this information, but happy to pass along the feedback to the product team. 

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