🌍 Typeform of the month: Gated's five-star testimonial collection form ⭐

Hey there, Typeform enthusiasts! 

Welcome to our Typeform of the Month series, where we showcase inspiring stories of organizations using Typeform to drive success. This time, we're thrilled to highlight Gated, a company revolutionizing customer advocacy. Let's have a look at how Typeform has helped them unlock the full potential of customer testimonials:

📝 Gated's story

Andy Mowat, the founder of Gated, experienced the frustration of being bombarded by unwanted emails (haven't we all?) Like many great founders, he turned exasperation into opportunity and created Gated—a tool to help people take control of their digital attention. 

Gated's product is like "noise-canceling headphones for email," keeping unwanted messages out of inboxes. But Gated goes beyond gatekeeping—it's about listening the right way, to the right things, at the right time. 

As the business grew, Gated received overwhelmingly positive responses from customers, leading Andy to realize the power of customer advocacy.

🙌 Unlocking the power of customer advocacy

Gated needed a way to nurture customer advocacy efficiently and in an organized way. That's where Typeform came in. By leveraging Typeform, Gated saved countless hours, eliminated friction for respondents, and maximized the impact of customer testimonials.

Andy and team use a typeform survey to power their testimonial pages like the one below:

👀 Inside Gated's typeform 

Customers fill out a straightforward typeform that asks them to describe how Gated is helping them. We love how carefully the Gated team worded the form to get powerful, usable responses. It's also incredibly enjoyable and easy to fill in. Testimonial collection forms are hard to get right (believe me, I've seen/made a ton of crappy ones :P) but this one is super simple to fill out.

Try it for yourself (this version is a copy of their original, so any submissions won't go to Gated!)

"We want to make the first experience as easy as possible. You can do it on your mobile. You can do it in seconds" – Andy Mowat

One of the things we love about the form is how well Andy and crew have branded it. By using their own brand colors and adding their logo they've given it a familiar and welcoming feel for the customers who are filling it in.

"The user experience design is amazing. We can skin the forms with our own brand on top of Typeform's beautiful form design, which elevates it for the user." 

We also love how well this form manages the respondent's expectations. On the Email question, for example, the next steps in the process are made really clear – i.e. the team will now create a testimonial page and email it to you. They even included an example by adding an image of the landing page for extra clarity).

💡 Read more 

For the full low-down on Gated's amazing use case and more on how they are using the product, check out the customer story on Typeform's blog.