Updated! New and improved Mailchimp integration 🐵

  • 20 December 2022
  • 6 replies
Updated! New and improved Mailchimp integration 🐵
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  • Tech Community Advocate
  • 13637 replies

Back in December, we teased that a new version of the Mailchimp would be released in January, and I’m happy to announce V2 is here!


The updated integration is packed with new features and updates to existing ones, so let’s dive in. 


Or, if you’d rather, watch the short video here for a quick walkthrough: 



Shorter setup


No more sifting through multiple pages. Now, you can set up the Mailchimp integration in one go. Authenticate your connection to Mailchimp, choose your audience, and map fields fast. 




Tag responses


Previously, you could only tag an entire question, regardless of how the respondent answered the form. Now, you have the option to tag specific responses to further segment your email marketing campaigns. 



Edit the integration


If you change anything about your form or decide to alter anything on the Mailchimp side of things, don’t worry! You can now edit the integration after you’ve connected it.




Collect all the data

Yes, you read that right! Every field is now supported in our Mailchimp integration - even the matrix! You no longer have to worry about how to ask questions because now, you can ask them all and send all that data to Mailchimp in our native integration. 


And that’s all, folks! Let us know how you use these features or if you have any questions at all. Personally, my favorite is the new tagging options. Talk about all the email marketing opportunities there!




This post was first published in December 20th, 2022. Here’s its original version. 


Happy holidays, all! Some exciting news for the new year: our developers have been working on updating our Mailchimp integration (yay!) with all sorts of new features. 


The update will come January 2023, and there’s nothing you need to do to migrate over to the new version. We’ll do the heavy lifting for you. 


In the meantime, here are some of the features you can look forward to: 


  1. Shorter setup


Authorize the app, choose an email list, and map all of your questions - in one step. 


  1. Tag responses


Connect your custom tags in Mailchimp to specific responses in your Typeform. 


  1. Edit the integration


Update your mapping, tags or email list with the edit feature.


  1. Collect all the data


The updated Mailchimp integration will support all (yes, all!) field types. 


In the meantime, keep an eye out for further updates and enjoy the rest of your year!


6 replies

Userlevel 7
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yay @Liz - this is going to help a lot of small businesses that are working with Mailchimp (cuz it’s free!) .. will be interesting to see how many folks take advantage of the ESP and the integration



Userlevel 7
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Yes!!! Agreed!! Can’t wait for the update to be released, @john.desborough !

Userlevel 7
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Just an update that this has been released! It’s being rolled out to all accounts as I write this. 

Userlevel 7
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Added a few updates to this post now that the integration is live! 

Hi Liz!
We find the multi-tag feature really essential too!

Unfortunately for now, it is only possible to add one tag at a time to a form, if they’re not from the answers of the form. We would really really need to add several tags at a time to our forms to be able to track their origin and language of the respondents for instance. Each tag bringing more info.

The functionality exists for tags from answers to questions, but not for the “fixed tags”

Is it something you could add also to the fixed tags?

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Hi @matcha Thanks for stopping by and sharing this! At the moment, we don’t have this in the roadmap, but I can share this feedback with the product team. You can also use Zapier to add multiple tags not based specifically on their answers.