▶️ Rewatch the webinar: How to use quizzes to drive conversions

Hey everyone!

Pop quiz: what's the best B2C marketing-related webinar you've watched so far this year? If you didn't answer How to use quizzes to drive conversions then I'll assume you couldn't make it to the session.

If you did go, then you'll know that we were schooled in the art of building quizzes to enhance the customer experience, maximise ROI and collect valuable zero-party data. 

We were lucky enough to be joined by some top experts in the discipline. Typeform's Community Engagement Manager ​@Liz , and Senior Product Manager ​@ElsaH  were joined by Blue Robot's Head of Bespoke, TJ Kitson; and Zapier Solution Partner, Olivia Look, who runs The Automated Agency.

Here's the recording of the session:

What did we learn?
 

Whether you're a marketer, business owner, or simply curious about how product quizzes can add value to your company, the webinar was jammed full of interesting content. Here's a summary of what the gang covered:
 

• Introduction to product recommendation quizzes and why they are such a powerful marketing tool from a zero-party data perspective.
• Explanation of how you can use quiz data in your sales and marketing workflows.
• Best practices for running successful quiz campaigns, looking at three real world examples from big name clients of Blue Robot.
• How Typeform can help you build high-converting quizzes.
• Some inspirational workflows, using Zapier to pump quiz data into your tech stack.

Stay tuned for more exciting events coming your way! You can check out all our previous webinars and workshops here

A huge thanks to everyone who attended and to all of our presenters, as well as ​@Grace for keeping up with all the interactions on the chat!

See you next time!

Cheers

James

Note: This post was originally published as a preview before the workshop took place and was updated on March 20th 2025 to include the recording and all the info you see above.