I am new to Typeform and would like to find out whether a little bit like Google Analytics or Bit.ly we are able to get the traffic source with Typeform when people visit a form and start completing it?
Answered
Are we able to find out the traffic source when people visit the forms?
Best answer by Nordin
Hello
What are we tracking?
I will explain how to capture static parameters; meaning, those will always be the same unless you manually change them before sharing the form somewhere (Facebook, Google, Instagram...)
Let’s say you prepared typeform A to be shared in Facebook using the method that I will explain next. The data will show correctly in your Analytics if you use the steps below but if you grab that same form and share it on BBC.com, without amending the UTM values, the source will still show as Facebook.
That happens because the parameters added are static. If you want the form to pick up on the changes then they should be Dynamic and it’s a whole different conversation as it’s complex. :)
Let’s start with the setup:
First you need to add the Google Analytics integration to start capturing data and our custom events too (TypeformQuestionPassed and TypeformSubmit). More info in our help center article here.
Note! The Google Tag Manager integration won’t work unless that tag has a Google Analytics tag inside that has been integrated with Typeform using the steps outlined in the help center article above.
Now, Let’s move on to the config:
If you are using the new builder you can go to settings and configure your UTM parameters there which will allow you to track the source of your respondents:
In the Legacy (Classic or Old) builder we didn’t have this functionality so users had to use a workaround by adding those parameter after the typeform URL, so if your URL is:
www.form.typeform.com/to/{formID}
You need to ask what is known as a query string with the UTM parameters of your choice:
www.form.typeform.com/to/{formID}?utm_source=social&utm_campaign=spring
Lastly, if your form is embedded on some website and you want to grab the tracking parameters from your URL then you need to take some other steps and this steps will also change depending on whether the page is Coded by you or if you are using a CMS.
So this post is not too long if someone is interested I would create a new thread specifying if it’s a Custom coded site or in some CMS so we and the community can provide the best solution.
And that’s it :)
May the form be with you!
+3Hello
What are we tracking?
I will explain how to capture static parameters; meaning, those will always be the same unless you manually change them before sharing the form somewhere (Facebook, Google, Instagram...)
Let’s say you prepared typeform A to be shared in Facebook using the method that I will explain next. The data will show correctly in your Analytics if you use the steps below but if you grab that same form and share it on BBC.com, without amending the UTM values, the source will still show as Facebook.
That happens because the parameters added are static. If you want the form to pick up on the changes then they should be Dynamic and it’s a whole different conversation as it’s complex. :)
Let’s start with the setup:
First you need to add the Google Analytics integration to start capturing data and our custom events too (TypeformQuestionPassed and TypeformSubmit). More info in our help center article here.
Note! The Google Tag Manager integration won’t work unless that tag has a Google Analytics tag inside that has been integrated with Typeform using the steps outlined in the help center article above.
Now, Let’s move on to the config:
If you are using the new builder you can go to settings and configure your UTM parameters there which will allow you to track the source of your respondents:
In the Legacy (Classic or Old) builder we didn’t have this functionality so users had to use a workaround by adding those parameter after the typeform URL, so if your URL is:
www.form.typeform.com/to/{formID}
You need to ask what is known as a query string with the UTM parameters of your choice:
www.form.typeform.com/to/{formID}?utm_source=social&utm_campaign=spring
Lastly, if your form is embedded on some website and you want to grab the tracking parameters from your URL then you need to take some other steps and this steps will also change depending on whether the page is Coded by you or if you are using a CMS.
So this post is not too long if someone is interested I would create a new thread specifying if it’s a Custom coded site or in some CMS so we and the community can provide the best solution.
And that’s it :)
May the form be with you!
May the form be with you!
This is super useful! Thank you so much!
+5Hi 
Let me know if those don’t work for you or if you have further questions!
Life is a series of awkward moments separated by snacks.
1 person likes this
I have a similar question to OP. I currently have my Typeform integrated with: Analytics, Tag Manager and HubSpot. I have activated UTM tracking on the form in question. The Tag Manager container contains an Analytics tag inside of it and I have followed all the directions in this video shared in the response from
Additionally, source information on my leads are not being passed into my CRM (hubspot). I want the form to be able to dynamically collect source information so I know where my leads are coming from.
Right now I’m running adwords campaigns that I’m unable to track conversions on in either Adwords or my CRM. Any/all help would be great (particularly from folks who are familiar with HubSpot).
“The data will show correctly in your Analytics if you use the steps below but if you grab that same form and share it on BBC.com, without amending the UTM values, the source will still show as Facebook.
That happens because the parameters added are static. If you want the form to pick up on the changes then they should be Dynamic and it’s a whole different conversation as it’s complex. :)”
Mind explaining or pointing me in the direction of dynamic UTM tracking?
+5Hi
Hello, I have the same sort of problem.
We aim to add a typeform on our website (hosted on shopify).
We are going to share the URL of our website, and we aim to track visitors from end to end by source.
We can add utm_source parameter in our website url, but how to measure the form completion rate by distinct utm_source ? Is it possible with a google analytics integration ?
Thanks a lot for your answer
edit: I read your answers in another topic, and it seems, we can enable the transition of utm_source from website to form, and then configure a goal on analytics. Do you have any documentation about how to configure a goal on form submission please?
+5Life is a series of awkward moments separated by snacks.
1 person likes this
Hello
I’m having trouble getting Typeform to pass on UTM values. We’re currently sending traffic to an embedded typeform on our site that’s a product recommendation quiz. I can see in the URL that the UTM values are present if someone visits from Facebook, Instagram, etc. until that person submits the typeform and is redirected to another page on our site. On typeform’s end, I have Google Analytics integrated and I can see the UTM values populate in there, however, it doesn’t appear that the UTM values are being passed on to Shopify (where our site is hosted) or Google Analytics. In Google Analytics, the referral source for anyone who makes it through our typeform is listed as form.typeform.com. I also have a goal setup for the typeform submit in Google Analytics that I see some results on but I’m not sure that I’m using it properly. It’s a custom goal with the Goal Type being “event” and the Event Category set to “Personal Recommendation” because that was an event we saw being listed in Google Analytics before even setting up the Goal.
Is there a reason why Typeform could be dropping off our UTM’s upon submission?
Also, is there a reason why Google analytics lists the referrer for traffic/purchases as form.typeform.com instead of the actual referrer such as Facebook?
And does a goal of TypeformSubmit need anything other than the event category that I listed?
I’d appreciate any help that you may be able to offer me.
Thanks!
+5Hi
but they should be able to confirm if that will work (if you aren’t doing this already).
As for Google Analytics, could you send screenshots as to the items you’re referencing? It might help to make a new thread, too, in case anyone else has the same issue. 
Liz wrote:
Hi
but they should be able to confirm if that will work (if you aren’t doing this already).
As for Google Analytics, could you send screenshots as to the items you’re referencing? It might help to make a new thread, too, in case anyone else has the same issue.
Hey Liz,
Thanks for that info! When you’re recalling the UTM variables in the redirect URL, do you have to hard code the values into the redirect (example: utm_source=facebook) or are you referring to something else?
+5Hi
We would like Typeform to let us know on which page this form is filled in, is that possible?
1 person likes this
+5Hi
Life is a series of awkward moments separated by snacks.
Hello, can someon help with this scenario?
- I have a wordpress website and a typeform.
- There is a link to the typeform on pages A, B and C on my website.
- Both the website and the typeform are connected to the same google analytics account.
So my goal is, when a form gets submitted, to know in what page on my site (A, B or C) was the user when they clicked on the form.
Right now Im only seeing this in google analytics:
Is there a way to achieve what I want?
+5Hi
Grace wrote:
Hi
Hey Grace!
I am using the technic shared to capture the lead sources in Typeform via the hidden fields available on Typeform. Then, I can viausalize in the results the data that the tool captured (source, channel, campaign, landing page, etc.).
Then, I connect Typeform to a CRM (using Zapier), so I can see which of my Typeform leads converted as a sale… And therefore, I can see which traffic source is driving most of my revenue.
That’s a quite simple setup when using the tool I shared, and very efficient to optimize my marketing budget :)
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