I run ads to capture leads.
The flow is as follows:
Ads → My landing page → Typeform → Thank you page on my landing page.
I don’t embed Typeform. Instead, I generate the Typeform link when the landing page loads, capturing UTM values from the URL and cookies.
So, my Typeform URL looks like: typeform.com/.../?utm_source=google&utm_medium=cpc...
However, on the Typeform results page, I notice that the UTM medium is duplicated (e.g., cpc,cpc).
What could be the reason for this?
Additional context:
1. I have GA cross-domain tracking enabled.
2. I’ve configured GA and Typeform integration (using the native Typeform integration).
3. I capture UTMs using a custom JavaScript script.