@mathio do you happen to know how to do this? I’m not familiar with passing information from GTM into Typeform. 

I am not familiar with GTM. However you can pass values yo your typeform via hidden fields.

If you can retrieve the value from your GTM in JavaScript you can use a code like this:

<div id="form" style="width:100%;height:500px;"></div>
<link rel="stylesheet" href="//embed.typeform.com/next/css/widget.css />
<script src="//embed.typeform.com/next/embed.js />
<script>
const email = getEmailFromGtm() // I am not familiar with this step, please refer to GTM docs
window.tf.createWidget('<id>', {
  container: document.querySelector('#form'),
  hidden: { email }
})
</script>

Hi @mathio I am trying to accomplish the same thing. I have my customer logged in and I want to record his email with typeform answer. I cannot seem to get the embed on my shopify page to read the customer email (at least that). Is there a way to fix it?
Thank you :)