We’re back with our third episode of Workspace Invaders, featuring the great
A storytelling approach to lead generation forms
When she decided to go full steam ahead with her company in 2018, she needed a lead generation form on her site that would show potential clients her innovative approach to marketing. In collaboration with a storytelling expert, she developed a unique, engaging quiz based on movie titles to generate a story for the respondent filling out the form based on where they saw their business.
As well as being oodles of fun to fill out, Vicki's form provides valuable information about visitors to her site. This allows her to send them relevant content based on their business growth stage without asking boring or irrelevant questions. After the respondent fills out the form, they’re sent a fun story about their business with the movie titles filled in and actionable next steps, all thanks to Vicki’s ingenious form!
We had a blast filling out this form and wanted to share with the community how you can build something similar, too!
In this video, we’ll talk about:
Who Vicki O’Neill is and where she thought of the idea
The preparation steps and strategies she used before editing the form
Various Typeform features, including recalled variables and respondent notifications, to create an outcome quiz
Advice for making your own fun lead generation form!
How to do it yourself
Want to build a fun outcome quiz, too? Visit the handy links below to start yours!
Got a cool use case like Vicki’s? We'd love to hear from you and share what you're doing with our community like Vicki did. Just hit us up via this typeform.