Our typeform doesn’t seem to be populating UTM’s very often. It’s an embedded web form that appears on all pages so i’m guessing the issue is that unless the user is completing the form on the landing page (where the UTM’s are still present in the URL), the UTM’s are “lost”.
We store the UTM’s in session storage, so really just looking for a way to pass these through so we can track everything correctly.
Anyone else managed this before?
Best answer by Liz
Hi
+5Hi
Hey fvsb2024
Yes, Typeform will only pull the UTM parameters in if the person completes the form on the exact same page they initially landed on. So if a person clicks you ad and lands on the homepage, and then clicks over to your Contact Us page to complete the form, the UTMs will no longer in the URL so therefore they won’t be captured.
The solution is to store the UTMs when the visitor initially lands on your site (ideally in a first-party cookie like you already are). You would then need to write code that essentially inserts the UTMs into the source URL of the Typeform form, and then let Typeform’s hidden field functionality pull them in with the form submission from there.
If you don’t have the technical capbility to do this yourself, then tools like Attributer.io can handle this for you (disclosure: I am the founder). If you do go with us, you get the added benefit of being able to capture other data as well, including attribution information on users who come from organic channels (like Organic Search, Organic Social, etc), as well as being able to capture things like the Google CLick ID, Microsoft Click ID, time to convert, number of visits before converting, their initial landing page, the page they converted on, etc. You also get to outsource all support and maintenance to us (which is a big deal because browsers are updating all the time, new operating systems, devices, etc).
Hope this helps
Aaron
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