Our fave typeforms and videoasks of 2022 💖

Cocktail-mixing pirates, climate-changing robots, and a megalomaniac octopus: just some of the topics of our favourite typeforms and videoasks of 2022.

In this post we commemorate a year when we saw first-hand how our creators are pushing the boundaries in online conversational experiences. We asked the Community team (@Liz,@Grace and myself)  to come up with the creations that impressed them during 2022, which you can read about below.

You can also check out some of the super typeforms that the wider Typeform team (particularly @picsoung 😸) were raving about last year. I've compiled the recommendations that came through our internal "inspiration" channel into this Airtable gallery. You can browse the whole lot or filter by a particular industry or use case.

James' picks of 2022

ClimateHero Carbon Calculator

We're seriously messing up our planet – so how refreshing to discover a tool that can help you understanding the impact you're having on an individual level. This sophisticated typeform quiz can calculate your carbon footprint in five minutes. ClimateHero has embedded the quiz front and centre on its website to raise awareness of the organisation and how it can help offset carbon emissions.

The Octopus

Possibly the most "out there" typeform experience I've ever seen, Cock & Bull's The Octopus is a masterpiece in interactive storytelling. I was fascinated to discover how Chris (@cpeak5000) and his team combined cinematic video and Typeform logic to create this other-wordly choose-your-adventure story. You can hear Chris talk about it in this Workspace Invaders episode.

GrowthTribe’s Digital Leader quiz

I love how GrowthTribe built a whole awareness and lead capture campaign around its typeform quiz. It's a great example of how to build a piece of content that's genuinely useful to people (in this case digital leaders) while capturing qualified leads at the same time. It looks fab too, and is a great example of how to brand a typeform.

Liz’s picks of 2022

James stole my favorite, The Octopus, but if you didn’t already check out the form, please do!

Folk’s onboarding form

This is one of my favorites from the Workspace Invader’s series this last year. Not only is the form well made, but their entire workflow with all the integration tools they use is amazing. If only I could make something that well put together! You can marvel at how they did it in @Mirandaparr ‘s illuminating interview with folk Co-Founder Simo Lemhandez:

Des’s Idea Machine

We often think of using Typeform solely for lead generation or feedback collection but forget that it can be used for personal cases like this one! I’m the kind of person who has a million post-it’s around my workspace, so I like @john.desborough’s form as a way to capture sporadic thoughts efficiently.

Cabana’s Trip Suggestor

As a lifelong traveler, I love anything that will help me narrow down where to go next. Cabana has a few forms on their website that will help you choose your next itinerary or campsite.
 

Grace’s picks of 2022

As the Community Manager of our VideoAsk Community, I’m going to take the liberty of picking my three favourite videoasks of the year:

Bullet Proof Hustle's lead collection videoask 

I love how you can instantly get to know @Darnell through this videoask. It’s easy to use and I think the simplicity of the videoask helps to build trust with potential new clients. We featured Darnell's creation as our May videoask of the month.

Jack Sparerib's engaging cocktail making tutorial

This is just a really fun videoask, so much detail in the video which makes you want to re-watch it and a great way to provide some bonus content for your audience and hopefully grab some feedback along the way too. Read more about Ace and his concoction in our June videoask of the month.

Jan Heck's interactive signup videoask

Jan’s videoask really caught my eye thanks to his video editing skills, I love how he secretly added in discount codes for his course throughout the videoask for people to find and used the branding feature to create an enroll now button. Check out October's videoask of the month post for more.