Google Ads Enhanced Conversion

  • 6 February 2023
  • 10 replies

Userlevel 1

I am trying to implement Google Ads Enhanced Conversion on Typeform. It required an email address(form data) as User-provided data through dataLayer in Tag Manager. Is there any way to get an email address(form data) on Typeform submission or any alternative way to implement Google Ads Enhanced Conversion on Typeform?


Best answer by Liz 6 February 2023, 17:52

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Userlevel 7
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Hi @rick.harington Happy Monday! We don’t currently send submission data through our Google Analytics or Google Tag Manager integration at this time. 

Liz--it’s hard to believe (considering the privacy push), that your form will not accept a datalayer variable that can be sent to an event in GTM for Enhanced Conversions  This is crucial for people running paid search campaigns through Google Ads.  The datalayer ‘hashes’ aka encrypts the data to share between platforms in a ‘cookieless’ way for privacy (first-party data).  I was going to sign up for your forms but i cannot have a form that will not give me the ability to add custom datalayers.  Can you confirm this (i almost can’t believe it).   

Userlevel 7
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Hi @davidwclausen I can definitely share this feedback with the product team. 😀

@Liz I agree with @davidwclausen this is a key feature which should be a high priority. Accessing the provided user data via data layer in GTM is a necessary feature in 2023. Please just make this available. It doesn’t have to be an integrated one-click solution for Google Ads. People using enhanced conversions are tech-savvy so they know their way around GTM and the data layer.

Enhanced conversions is going to be required in the near future, and if they cannot be set up with Typeform, I will need to go to an alternative platform. I just tried setting them up with my Google rep and they failed. 

Hi, is there any update on Typeform working with Google Enhanced Conversions? We are now at a point where my client is asking us to find another form solution due to the inability for Typeform to send form results via GTM in order to successfully implement Google Enhanced Conversions.

Hi @davidwclausen I can definitely share this feedback with the product team. 😀

What is the status of this?

Userlevel 7
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Hi @onebrand this isn’t on the roadmap, but if that changes, I’ll post so here. 😀

I cant belive.. then, what can I do with the tag manager conection? the enhaced conversions are also crucial for us, we will find another way to do the forms if this is not in your road map...

Userlevel 7
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Hi @pepote Quite a few customers user Google Tag Manager to add additional tracking codes to our typeforms. 😀