Hey community, Hope everyone's well. Yesterday we had the pleasure of hosting the delightful and insightful Rand Fishkin in the first episode of our Lead Generation Essentials webinar series. I have to say it was a real belter. Rand was on top form as he joined Typeform's sparkling strategy analysts @nina.kamaruddin and @PolBorrellas in an illuminating session on how to define your audience and then target them with the right content . You can check the full recording below, and get a copy of the slide deck here . If you were able to make it, thanks for coming. If not, we hope you enjoy this recording and find it useful. Let us know what you thought in this quick survey . Here's a recap of what we learned from Rand and the gang: Why Rand hates traditional personas – and how he prefers to define his target audience Rand's favorite approach to audience research : how he uses interviews, surveys and whole market data Useful tools and techniques for audience research Rand's criteria for identifying golden opportunities How to uncover influential sources to attract interest in your product or service How to create messaging that works Inbound versus outbound lead generation – what are some best practices? Related resources Here are links to some of the tools, articles and resources mentioned in the webinar: Marketing Personas Are Almost Always a Boondoggle (but they don't have to be) Hubspot’s “Make My Persona” tool Followerwonk Tools for Whole Market data: Sparktoro , SimilarWeb , Brandwatch , Helixa.ai , Google Trends , Audiense Typeform's analytics & reporting integrations Influencer Maps – The Best Marketing Framework You’ve Never Heard Of Using VideoAsk for user research at scale TASTE magazine The Everywhereist (AKA Geraldine DeRuiter/AKA Rand's wife) Unbounce’s Typeform integration Canva Fiverr Zuck the Game Who is Your Congressional Valentine? Webinar: How to get people to take your survey Meaningful, Episode 1, with Rand Fishkin More Community webinars and events ​ Share your questions and insights Do you have any unanswered questions? I know the folks covered a lot in the session but perhaps there's something you wish you asked at the time but didn't, or that you've been ruminating on since watching the webinar. Likewise, if you have your own take on audience research and targeting and would like to share, we'd love to hear from you and discuss here. Just let us know in the comments below! Thanks for tuning in, see you soon!