Hey all,
Greetings from icy Ottowa 🧊 Yesterday I hosted a workshop with the Typeform team where I presented tips on how to analyze drop-offs in order to improve form conversion.
Thanks to everyone who showed up on the day. For those of you who couldn't make it (or if you want to rewatch the session) here's the replay:
Here's a recap of what we covered:
- High level review of things that cause form and survey abandonment
- How to track period-over-period drop-offs using Typeform's Insights features + Google Sheets
- An exploration of some of the things you can do to reduce drop-offs in your typeforms
- Q&A where we discussed mobile optimization, creating reports in Google Sheets, and more!
Useful resources
Here are a bunch of resources that can help you understand how best to track and improve form conversion:
Understand your question-by-question insights
Example data quality assessment form
Webinar: Rand Fishkin on "How to target and attract the right leads"
Webinar: Professor Liz Stokoe on "How to improve lead capture forms"
What businesses can learn from a professor of social interaction
Webinar: Bellini Slushie on "How to write effective surveys"
Feedback survey: what did you think of the session?
Desborough Consulting Group (my service business)
As I mentioned in the workshop, I'll be back in January to report on the change in drop-off, so stay tuned to this post for an update :)
For more advice on getting the most out of Typeform, check out this tricks and tips series I've started on my own site (i.e. not affiliated with this community).
Hope you find the insights useful. Let me know in the comments if you have any follow-ups or want to share your own solutions...
