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Hey all, Last year, we started Meaningful, a web series on what it takes to build a brand that matters. Why meaningful brands? Because meaningful brands outperform the average brands across all key metrics, including profitability. “Yeah, Paul, we get that, but why is Typeform talking about meaningful brands?” Well, because when we did some deep research of our most loyal customers, we found that people generally use Typeform and VideoAsk for one of two reasons: People care about looking on-brand. You can customize the look and feel of their typeforms (even down to customizing every single question), and VideoAsk couldn’t be more on-brand as it is because it features you, the face of your respective brand. People want to deliver the best on-brand experiences. We found that people really love delivering the best possible experience to their audience, even if it is through a utility like forms, surveys, quizzes, and various ways of exchanging information. Bottom line is brand is more rel

Hey, happy Monday and welcome to episode 2 of Meaningful, featuring Adam Lisagor. He might not be a well-known name, but you may recognize his face on TV commercials, and his very popular product explainers, like this one and this one. Well, in case you’re still wondering why I interviewed him, I explain here: And of course, the interview, for your viewing pleasure: Enjoy everyone Paul

We’re ‘the fun’ people. Or, at least, that’s what other departments think of us, the Employee Engagement Specialists at Typeform. As much as we love that label; for us, engagement goes beyond that. This often involves raising awareness of important issues along with other teams for the company and the employees. With these efforts, we want to create a space where meaningful conversations can happen. Pride Month is one of the topics we need to raise awareness for. It is an opportunity to embrace and celebrate diversity. It is also a moment to reflect and realize society still has a long way to go. Diversity is much more than changing a company's logo colours for a month. Typeform believes that a company should actively promote diversity and enable employees to be their true selves at work. That's why this month, we are launching many external and internal initiatives, such as the creation of a global and local resources page for LGBTQIA people for our employees and a little message and

Hey community I’ m Elinor Samuelsson and together with Sofie Wahlström, we are the founders of BrightAct. Find out about our design sprint and if curious watch our Meaningful Conversations talk. The Silent Voices you Don't Hear If you know 3 women, at least 1 will be subjected to sexual or physical violence in her lifetime. There are still many families who suffer in silence, where less than 60% seek help of any sort. Typeform has joined forces with BrightAct to change this. BrightAct - Tech to Address Domestic Violence B rightAct is a Swedish impact startup that builds thoughtful tech to break the cycle of domestic violence, globally. Our mission is to save lives and help families living in unsafe homes. We do this by gathering all support in one place, so it's available wherever you are, whenever you need it. We design apps to guide help seekers to safety, and build a platform to bring the public sector, help organisations and academia together to innovate for society . Introducing “

There are many examples of brands creating special moments, but you need to create your own. Here are two examples to learn from: If you’ve designed a special moment, feel free to share your example so others can learn. Let’s make every interaction count. Paul

Keeping it simple, today. Here’s how I think about brand strategy. Hope it’s helpful. Paul

I was challenged by a friend to do a quick presentation on why diversity matters for business. So, I made a short video. But let’s be clear. It doesn’t just apply to hiring. Think about what travel experiences do for you. Or think about traveling without traveling (reading, or some other immersive experience) and meeting with people who aren’t like you, etc. Of course, you can always read McKinsey’s study on Diversity here. The point is, expose yourself to different ways of thinking, different perspectives and personalities, and different cultures & behaviors than yours. Just keep an open mind and your world, the world, benefits. Paul

Happy June folks 😎 Another month gone. Time flies when you are busy and working on great things. We launched our community on January the 26th so we are now four to five months in this journey. This space keeps growing and I can’t wait until we reach the 5,000 member mark. I know, it’s just a number, but my ambition was to reach 5,000 by June and it looks like we are pretty much on track! June is Pride Month and our colleague Tomi is driving some really cool content on social media. Make sure to follow us on LinkedIn, Twitter, Instagram and all those other platforms. This is a recent example of one of our LinkedIn posts. Shout out to Typeform’s designer @Debi for this fab illustration for the campaign: In May we kicked off an initiative called Typeform Love, which is a formal way to say thank you to our most valuable community members. So, if you have received a typeform by our one and only Mariana, you should be hearing from us at some point in the coming weeks. I’m sure you are biti

Not much to say that’s not said in the video. I think there’s many ways to unpack this…